We celebrate 5 years!

It was 5 years ago today that we opened our doors and our hearts to the Sarasota community.  During this time, we're humbled to have grown from an upscale neighborhood jeweler to a premier purveyor of fine jewelry and Swiss timepieces serving Florida's entire Gulf Coast.

Family-owned and operated, Carats Fine Jewelry & Watches was founded with a dream of creating a full-service jeweler with a concierge experience.  Offering estate and jewelry buying, expert appraisals, onsite repairs, and in-house custom design, Carats is your go-to jeweler for all your needs.  But what truly sets us apart is that our goal has never been about making the sale.  It's about developing lifelong relationships as we help our customers celebrate life's special moments.

Whether you're browsing our showroom or visiting our lab for a custom piece or repair, our team of GIA-certified gemologists and onsite master jewelers is committed to providing exceptional personal service in a welcoming, no-pressure atmosphere.   From dainty sparkling studs and classic heirloom jewels, to statement-making cocktail rings and shoulder-grazing earrings, our global selection has something for every style and every occasion.

And if you're looking for something unique and can't find the perfect piece, our talented team of experts can create precisely what you have in mind.  Whether you'd like to update an heirloom, customize an engagement ring, or design a special piece from scratch, Carats Fine Jewelry & Watches can turn your vision into reality.  And you can trust our master jeweler with everything from simple repairs and ring sizing, to intricate engraving and stone setting.  Your piece will be expertly serviced and treated with care in our onsite state-of-the-art jewelry lab.

Named Sarasota Magazine's Best Jeweler for three years running, Carats Fine Jewelry & Watches is honored to help Sarasota and the Gulf Coast celebrate life's special milestones.  Come experience our concierge service first-hand and discover how we make exceeding your expectations a tradition.