We celebrate 5 years!

It was 5 years ago today that we opened our doors and our hearts to the Sarasota community.  During this time, we're humbled to have grown from an upscale neighborhood jeweler to a premier purveyor of fine jewelry and Swiss timepieces serving Florida's entire Gulf Coast.  

Family-owned and operated, Carats Fine Jewelry & Watches was founded with a dream of creating a full-service jeweler with a concierge experience.  Offering estate and jewelry buying, expert appraisals, onsite repairs, and in-house custom design, Carats is your go-to jeweler for all your needs.  But what truly sets us apart is that our goal has never been about making the sale.  It's about developing lifelong relationships as we help our customers celebrate life's special moments.   

Whether you're browsing our showroom or visiting our lab for a custom piece or repair, our team of GIA-certified gemologists and onsite master jewelers is committed to providing exceptional personal service in a welcoming, no-pressure atmosphere...


The Treasure of Mermaids


A symbol of renewal and eternal youth, aquamarines are a fitting birthstone for those born in the month when Winter gives way to Spring. Fabled to be found in a mermaid's undersea treasure trove, aquamarine is a long-revered gem of ancient lineage. It was the sailor's talisman for the Greeks and Romans, thought to ensure a safe and prosperous passage across rough seas. In Medieval times, the gem was used to rekindle the love of married couples and cure afflictions of the heart. Modern spiritual healers believe its energy instills a deep sense of serenity, calm, and mental clarity on the wearer.

Aquamarine jewelry has been popular among collectors and gemstone connoisseurs throughout the Georgian, Victorian, Art Nouveau, Art Deco, Retro and Modern periods...

Add Sparkle To Her Valentine’s Day

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January is coming to an end which means that Valentine’s Day is just around the corner. Guys, we know that this can be an overwhelming holiday. Finding a gift that perfectly expresses your love is no easy task. That is if you try to do it all on your own!

2018 Jewelry Trends

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The New Year has arrived, which means a fresh start, time for reflection, and stunning new jewelry trends. Looking forward to 2018 we love what we are seeing across the industry. Specifically, there are three looks that have been catching our eye - vintage styles, bold pearls, and chain drops. What are your favorites?

Jewelry in Sarasota, FL
Carats Fine Jewelry And Watches
1922 Bay Rd
Sarasota, Florida 34239